Micromax announces comeback in Indian smartphone market with "IN"
Micromax co-founder Rahul Sharma announced that company’s re-entry in the smartphone space via a short video on Twitter.
Rahul Sharma in the video shared the company’s journey, which was put to a stop after the entry of Chinese smartphone manufacturers in the Indian market
The fate of homegrown companies has been uncertain since 2016 when they failed to launch 4G phones at affordable prices. Micromax, which in 2014 was the number 2 smartphone maker in India, was wiped out of the market by the Chinese brands.
However, after the government’s call for an “Atmanirbhar Bharat” (self-reliant India), the company has now decided to make a comeback with its “In” range of smartphones. Details about the first Micromax smartphone under the “In” branding are currently unknown. Sharma also did not reveal the estimated launch date of the smartphone in India.
Also a rumer is Micromax launching there phone with stock android experience to user with latest Android 11